Abstract

En el ámbito del marketing, el tiempo o permanencia del cliente en una empresa ha sido estudiada desde diferentes ángulos. La mayoría de las investigaciones se basan en un marco probabilístico o aleatorio tales cómo el modelo Pareto/NBD desarrollado por Schmittlein, Morrison y Colombo o el modelo BG/NBD que es una versión simplificada al modelo anterior  propuesto por Fader.  

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Purpose

In this article, the authors aim to achieve a deeper understanding of the aspects that influence academic faculty's subjective well-being (SWB). For this purpose, the authors focus on scholars who work in a business school that not only is located in Latin America, but is in a transition process, changing from being solely a teaching-oriented to a research-oriented model due to Association to Advance Collegiate Schools of Business (AACSB) accreditation purposes.

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This paper aims to investigate the impact of marketing activities on the successful development

of  small  and  medium-sized  enterprises  (SMEs).  It  identifies  and  analyzes  a  set  of  customer-

oriented  business  processes  and  entrepreneurial  marketing  competencies  designed  to  profit

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