María Eugenia Elizundia-Cisneros
Temas: la mujer en los negocios, emprendimiento
meelizun@anahuac.mx
(55) 5627 0210, ext. 8479
Using international sport events as part of a brand construction strategy: The case of the destination brand Mexico
Abstract
Purpose
The purpose of this paper is twofold. First, the author examines how the destination brand Mexico is using international sporting events as part of its branding strategy to deal with the challenges faced by destinations and to overcome some of its weaknesses. Second, the author assesses the positive and negative consequences of such strategy. The investigation tries to fill a gap in terms of understanding and assessing opportunities and challenges experienced by the sport industry in emerging markets.
The role of the categorization process on the influence of a famous football player on the evaluations of a football team
Abstract
Purpose
The purpose of this paper is to examine how the categorization of a football player influences the evaluations of a football team among participants from Mexico and to test for the moderating role of need for closure. In order to test the hypotheses, the authors conduct two experiments.
The effect of conditional cash transfers on reporting violence against women to the police in Mexico
University-industry linkage and technology transfer management. A quantitative study of an entrepreneurial university
Abstract
Purpose
The purpose of this paper is to contribute to the understanding of the variables that play a relevant role in the management of university-industry linkage and technology transfer in the context of a public university in Mexico.
La curva de rendimiento y su relación con la actividad económica en México
Resumen
En este trabajo se estudian los componentes principales de la variación de las tasas de interés de los instrumentos de deuda, emitidos por el Gobierno mexicano, en el periodo 1978-2017. Mediante un vector autorregresivo se encuentra una relación entre dichos componentes y las variables: brecha del PIB, tasa de inflación y tasa de crecimiento económico. Asimismo, se encuentra evidencia de causalidad en el sentido de Granger, lo que establece un puente entre la curva de rendimiento y la actividad económica en México.