Dra. Ananya Rajagopal

Ananya
Mercadotecnia

Miembro del Sistema Nacional de Investigadores (SNI Nivel 1).
Doctorado en Ciencias Administrativas, EGADE Business School, Instituto Tecnológico y de Estudios Superiores de Monterrey.
MBA, Alliant International University, San Diego, CA.
Licenciatura en Administración Internacional de Negocios, Alliant International University, San Diego, CA.
Licenciatura en Ingeniería Industrial y de Sistemas, Instituto Tecnológico y de Estudios Superiores de Monterrey.


Curriculum Vitae in English
http://www.sedonaws.com/members/anahuac_ar/cv/

Sus principales temas de investigación:

- Emprendimiento e Innovación
- Estrategias de Mercadotecnia
- Comportamiento de Consumidor
- Estrategias de Administración de Marcas

 

ORCID Connecting Research and Researchers
https://orcid.org/0000-0002-4808-0738

Algunas de sus publicaciones:

Participación en congresos Internacionales
1. 2021 GSSI American Marketing Association, paper was accepted for presentation, Virtual conference, June 7- 8, 2021, Customer-Centric Approach in Selling Frugal Innovative Products: A Start-Up Enterprise Perspective.

2. Academy of Management Annual Meeting (AOM 2021). Reverse accountability and leadership: The next generation social entrepreneurial design, Virtual Conference, July 29-Aug 04, 2021.

3. INFORMS Marketing Science Institute, 43rd Annual ISMS Marketing Science Conference, Marketing Ethnic Products to Millennials through Bottom-up Strategy in Premium Market Domain, June 03-05, 2021.

4. 7th International Conference on Global Business Environment – ‘Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship’, International Management Institute, Bhubaneswar, India, December 10-11, 2021. The papers accepted for presentation and publication in the conference anthology, being published by Palgrave Macmillan, NY

5. 2022 AMS Annual Meeting, Performance of generic pharmaceutical brands in emerging markets: A structured abstract, May 25-27, 2022.

Publicación de capítulos en libros editados
1. Ananya Rajagopal (2021), Entrepreneurial Epistemologies and Design-to-market Modelling: A Latitudinal Discussion, in Rajagopal and Behl, R. (Ed.), Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets. 93-112, Palgrave Macmillan, NY. ISBN 978-3-030-45520-0

2. Ananya Rajagopal and Jose Anselmo Perez Reyes (2022). Innovation in knowledge-intensive businesses: A collaborative approach for post-pandemic recovery, in Lopez-Fernandez, A.M. and Bustamante, A.T. (Ed.), Current business and economic perspectives: Sectorial Analysis. 157-180, Palgrave Macmillan, NY. ISBN 978-3-030-91531-5

3. Jose Anselmo Perez Reyes and Ananya Rajagopal (2022). The secondary economic sector's role in post-pandemic recovery: Analysis in the neoliberal capitalism context, in Lopez-Fernandez, A.M. and Bustamante, A.T. (Ed.), Current business and economic perspectives: Sectorial Analysis. 7-22, Palgrave Macmillan, NY. ISBN 978-3-030-91531-5

4. Rajagopal A. (2022). Framework of Design-to-Market Business Modeling for Frugal Entrepreneurial Products. In: Rajagopal, Behl R. (eds) Managing Disruptions in Business. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. 187-206, Palgrave Macmillan, NY. ISBN: 978-3-030-79708-9

Publicación de libros
1. Rajagopal, A. (2020), Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies, Switzerland: Palgrave Macmillan (Imprint of Springer Nature). ISBN: 978-3-030-28154-0

2. Rajagopal, A. (2021), Epistemological Attributions to Entrepreneurial Firms: Linking organizational design and operational efficiency, Switzerland: Palgrave Macmillan (Imprint of Springer Nature). ISBN: 9783030646349

3. Rajagopal, A. (2022), Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems, Switzerland: Palgrave Macmillan (Imprint of Springer Nature). ISBN: 978-3-030-89769-7

Publicación de Proceedings American Marketing Association
1. Ananya Rajagopal (2021), Customer-centric approach in selling frugal innovative products: A start-up enterprise perspective. Deeter, D. (Eds.), Proceedings of the Global Sales Science Institute Annual Conference, ISSN 2510-733X.

Publicación de Articulos en Revistas internacionales Indexadas en SCOPUS
1. Ananya Rajagopal (2021). Effects of collective intelligence and self-reference consumption on entrepreneurial productivity and quality in niche markets. Journal of Transnational Management, 26 (1), 39-57.

2. Ananya Rajagopal and Fernando Moya (2021), Impact of leadership on decision-making in start-up enterprises: Qualitative perspectives to organizational performance, International Journal of Business Excellence, 25(4), 432-458

3. Reyes, J.A.P, Rajagopal, A., and Miranda, M.R. (2022). Cognitive Evaluation of Capital Structure: Effect of cognitive factors on the debt ratio in Mexican construction industry. Contaduria y Administración, 67 (2), 237-262.


RIU

CAMPUS NORTE

Av. Universidad Anáhuac 46, Col. Lomas Anáhuac

Huixquilucan, Estado de México, C.P. 52786.

+52 (55) 5627 0210 ext. 8324

Aviso de privacidad.

SÍGUENOS EN:    Contacto Facebook  Contacto Twitter  Contacto Instagram  Contacto Youtube

CAMPUS SUR

Av. de los Tanques No. 865, Col. Torres de Potrero,

alcaldía Álvaro Obregón, Ciudad de México, C.P. 01840. +52 (55) 5628 8800 ext. 660

Aviso de privacidad.

SÍGUENOS EN:    Contacto Facebook  Contacto Twitter  Contacto Instagram  Contacto Youtube

Investigaciones y Estudios Superiores, S.C. 2024. Todos los Derechos Reservados.