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Dra. Xin Song

Xin

Doctorado en Administración de Empresas, Rennes School of Business (Francia).
MBA IPAG Business School, Niza (Francia).
Maestría en IBPM, IPAG París (Francia).
Licenciatura en Gestión de Recursos Humanos, Universidad de Shanghai (China).


ORCID Connecting Research and Researchers
https://orcid.org/0009-0009-7284-0571


Sus principales temas de investigación:

Luxury Marketing.
Digital Marketing.
Artificial Intelligence.
Business Model.
Business Model Innovation.



Algunas de sus publicaciones:

Publicaciones:

1. Song, X. (2023). Digital marketing vs. Luxury research: A Bibliometric Analysis. The Anáhuac journal, 23(1), 110-137. https://doi.org/10.36105/theanahuacjour.2023v23n1.05

2.- Song, X., & Bonanni, C. (2024). AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3067-3087. https://doi.org/10.3390/jtaer19040148

Conferencias Internacionales:

1. Song, X., & Chuang, F. M., (2019). Business Model Innovation for Luxury Brands Products: An Empirical Study of Daigou in China, American Marketing Association Global Marketing SIG, Buenos Aires, Argentina, 20-23 May 2019, Doctoral Consortium with Conference Scholarship Award

2. Song, X., & Chuang, F. M., (2019). Towards a New Service-Based Business Model for Luxury Products: An Empirical Study of Chinese Daigou Services, American Marketing Association Summer Academic Conference, Chicago, IL, United States of America, 9-11 August, 2019.

3. Song, X., & Chuang, F. M., (2020). Virtual Reality (VR), Artificial intelligence (AI) versus Luxury Shopping Experience: The Role of AI Application, American Marketing Association Summer Academic Conference, Virtual, 18-20 August 2020, Volume 31.

4. Song, X., & Chuang, F. M., (2020). A New Social-Media Business Model for luxury products: An empirical study of Daigou´s services via We-Chat platform in China. Global Marketing Conference at Seoul, Virtual, 5 - 8 November 2020 (pp. 897-897).

5. Song, X., (2022). Enhancing value from business model innovation of social commerce: An empirical study of Pinduoduo in China, American Marketing Association Summer Academic Conference, Chicago, IL, United States of America, 12-14 August, 2022.

6. Zhang, X. Y. & Song, X., (2023). Social media business model innovation: A case study of Ultimate Frisbee in China, 2023 China Marketing International Conference, Chengdu, Sichuan, China, 23-26 June, 2023.

7. Song, X., Li, L. X., Jiang, X. Y., (2024). Cross-cultural differences underlying customers´ attitudes and intentions toward luxury brands in emerging markets: Evidence from Chinese and Mexican consumers, 2024 China Marketing International Conference, Zhengzhou, Henan China, 4-8 July, 2024.

8. Song, X., & Bonanni, C., (2024). Artificial Intelligence (AI) driven Business Model Innovation: The Impact of AI-powered try-on technology on Luxury Shopping Experience (LSE), American Marketing Association Winter Academic Conference, St. Pete Beach, FL, United States of America, 20 February, 2024.

9. Song, X., & Bonanni, C., (2024). Artificial Intelligence (AI) driven Business Model Innovation: The Impact of AI-powered try-on technology on Luxury Shopping Experience (LSE), Excellence Award in 2024 International Symposium and Workshop of Interactive Marketing, Tongren University & Journal of Research in Interactive Marketing, Tongren, Guizhou, China, 23 June, 2024

Revisror de libros:

Review work for Technological Forecasting & Social Change, 2023
Review work for the 2024 AMA Summer Academic Conference
Review work for the 2025 AMA Winter Academic Conference