Abstract
Women entrepreneurs in emerging markets are gaining increasing importance in changing economic ecosystems, which are supported by the political, economic, social, technological, and legal factors. The business potential of women entrepreneurs has grown over demographic and entrepreneurial domains driven by inclusive innovation and co-creation. It has been observed that the entrepreneurial growth in emerging markets is non-linear and complex due to social stigmas and work-family imbalances. However, changing social and cultural environment play significant role in empowering women entrepreneurs and narrowing down the socio-economic constraints to perform entrepreneurial activities within and beyond niche. The family networks and social ties also play significant role in developing women entrepreneurship and connecting to upstream markets to explore potential opportunities. The preface for the book titled ‘Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems’ discusses core arguments by reviewing contemporary literature and identifying embedded gaps to provide new directions towards managing women-led enterprises.
