Creativity, innovation, sustainability: A conceptual model for future research efforts

Abstract 
The interaction of creativity, innovation and sustainability is gaining momentum, but a lot more research is necessary. Some potential (not binding) areas of investigation for creativity and innovation are novel and useful conceptual definitions and theoretical framings of sustainability, as well as ideas for how to solve environmental and social problems with implications for sustainability. In addition, there is a high need for different methodological approaches to conduct research on sustainability, which might come from different fields like sociology or engineering. Before this background, this article introduces a conceptual framing of creativity, innovation and sustainability.