Pasar al contenido principal

Antecedents and consequences of three selling strategies in social enterprises.

Autor/es Anáhuac
Rogelio Puente Díaz
Año de publicación
2023
Journal o Editorial
Revista Brasileira de Gestao de Negocios

Abstract
This paper analyzed the effect of a long-term strategic orientation and selling capability on three selling strategies, and their effect on the social impact of hybrid social enterprises.