Napify: a case of social innovation and market value capture (CAPÍTULO)

Abstract
This case was developed based upon information provided by the founders of Napify as well as publicly available information. This case study details the struggles of a venture to discover a scalable business model that sustains its social mission, which considers digital technologies as key innovations that not only help resolve the originally addressed social problem (value creation), but also achieve a much higher value proposition in the market (value capture). Social innovation students will obtain a better understanding of how social entrepreneurship ideas fulfill their purpose through the identification of a market opportunity, where a value created can also be captured, beyond simply pursuing a means to a social end.