Abstract
The amount of attention given to creative beliefs has in-creased in recent years. We wanted to answer a call for more research on the antecedents of creative self-con-cept, assessing the influence of parental autonomy sup-port in the context of business education. Participants were 272 college students from Mexico who completed a battery of questionnaires assessing parental autonomy support, creative self-concept, self-reported ideation, and a divergent thinking task. Results showed a posi-tive relationship between business-specific parental au-tonomy support and creative self-concept. In addition, creative self-concept had positive relationships with self-reported creative ideation and creative potential in the form of an originality index. Our results suggested that parental support was important to help students have confidence and the motivation to value the process of generating novel and useful business ideas. The implica-tions of the results were discussed.